Revitalizing Fourth Street: How Reno businesses on the block are rebuilding the street’s reputation

Photo by Molly J. Moser

Photo by Molly J. Moser

Many areas of Reno, such as Midtown, Wells District, and Virginia Street set the city’s vibrant style. However, the Fourth Street strip is in the shadows: it is known for vandalism, homelessness and prostitution. But as Molly J. Moser reports, business owners on the block aren’t giving up—they’re determined to bring more people to the street by revitalizing it in creative ways. Click here to learn more.



Categories: BUSINESS